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Why Web Design Is More Important Than Ever Before

Your Website is the Face of Your Company

With more and more business being conducted digitally, having a well thought out website is more important than ever. Some business owners may never even meet a client face to face for year if at all. Having an attractive, well functioning website with a healthy amount of relevant information, and easy navigation will help current and future clients stay up to date and feel more comfortable working alongside you digitally. This is extremely important for small businesses as well as large corporations.

Your website is your first impression when a potential client stumbles across your business online so make it count. Having a professional and attractive looking site suited to your business will put you leagues ahead of your competition. If you have a clunky, outdated site new clients will most likely gravitate towards another company.

User Experience Matters

Have you ever clicked on a site with all the answers you need but it runs slow, is hard to navigate, or is just plain…well awful? User experience is extremely important when it comes to web design.

Things to Consider When it Comes to User Experience:

  • Site loading speed
  • Mobile optimization
  • Easy navigation
  • Familiar layouts

Working with a professional web design company will ensure that your site runs flawlessly. Modifications can be made quickly and effectively to give your users the best experience possible. You can always build your own site, but finding a great web design team will save you a ton of headaches in the long run.

Is Your Website Attractive Enough?

Many people are on the internet during a large chunk of their day. They see tons of websites, some look great and some not so great. Having an attractive modern website let’s users know that you are serious and professional. You can cater your site design to your demographic. If your customer base is mostly millenials, go with a more minimalist design with fantastic graphics (bright colors are huge for 2018) If your demographic is a bit older, make the page easy to navigate, choose simple professional colors (think blues, whites, and greys) and make sure you make your product page is very clear. The older crowd gets frustrated when they are on a website and it won’t give them relevant information right off the bat.

Here are some of the web design trends we are seeing a lot of right now:

  • Variable fonts
  • Bright, Bold, Minimalist Imagery
  • Mobile Focused Design
  • Artificial Intelligence

What About Those Fancy Free Web Design Sites?

We have talked about these previously in a more in depth post. We have all seen the fancy commercials and web ads for these free web design sites (Wix, Squarespace etc.) They seem like a fantastic deal and have some nice templates, why wouldn’t you go with the free choice instead of paying a pro?

Well here is something to consider, if an element on your site is “broken” let’s say the link to your contact page, or your product page, would you rather have to go through a slew of automated questions, hold for 20 minutes then talk to a representative and try to explain the problem? Or would you rather have a direct line and a direct email to your own personal web designer, a real human being, who if the problem cannot be solved over the phone or email will be able to meet with you in person to troubleshoot? If the health of my company is on the line I would want the latter.

With free sites, you also loose flexibility with what you can do aesthetically. The templates on this site are quite rigid and sometimes won’t accept your company specific images, allow you to customize menus, edit text size etc.

Should I Hire a Professional?

Hiring a professional to design and host your website not only ensures you will have a modern, appealing look to your website but also a team to troubleshoot and support any issues you have on the back end.

Our verdict: Yes, if you are serious about growing your company and increasing your online traffic, hire a professional.

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