Content Marketing Ranks as the #1 Technique for Strong Search Engine Performance
Any original messaging that you create for the web with the intent of engaging your audience is considered content marketing. A growing body of relevant and compelling content is a highly effective means of establishing your expertise, presenting your company as an expert source of information and cementing your brand into your market. You simply can’t market your business without content marketing.
Through blogging, service content, email newsletters, and social media strategy, you are always expanding your content footprint on the web, which gives consumers a greater chance of finding you…which is exactly what you want.