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These days, it seems so much easier to go online to find the products and services that you need. Consumers don’t have to waste time and energy looking for locally produced goods, local restaurants, or local landscaping services — all of that information is easily accessible through their smartphones and computers.

With so many businesses trying to sell their brand online, you must be vigilant about your online marketing strategy. Invest in our Kansas City search engine marketing (SEM) solutions to stand out from your competitors in the digital world.

What Is Search Engine Marketing?

Search engine marketing (SEM) is an umbrella term for all digital marketing strategies that maximize your brand’s online exposure. SEM employs paid advertising, such as pay-per-click ads and product listing ads, which enable your brand to appear alongside related websites or competitors brands on the first page of search results.

At Unravel Digital Marketing, our search engine marketers use tried-and-tested techniques and technologies that boost your ranking on the search engine results pages. We conduct meticulous keyword research to find out what your target audience is typing on their search engine — we then use these keywords to boost your visibility.

How Is SEM Different from SEO?

Search engine marketing refers to paid advertising strategies that put your products or services on the first page of Google search results. Search engine optimization (SEO), on the other hand, does not pay Google for clicks and website traffic. Rather, SEO earns an organic spot on the search results through effective content creation.

Nevertheless, both SEM and SEO rely heavily on the keywords that your target audience utilizes in their search queries.

Why Is Unravel Your Best Choice for Search Marketing?

Founded in 2009, Unravel Digital Marketing is a Kansas City-based digital marketing agency that focuses on data-driven strategies for a solid online presence. We take pride in search engine marketing solutions that maximize your budget and create the widest reach for your local business.

Our well-rounded team of digital marketers turn your marketing dollars into actual sales. Get in touch with us, today, and let’s get started with a free website audit.

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