When most people think of directories they immediately think of behemoth stacks of yellow books filled with numbers and ads. Well, that concept still persists online as web directories. Your business and your site fare better when exposure increases to your target market.
Local search campaigns ensure that all local online directories are consistent from one site to the next. These are called “citations” where your business name, reviews, photos, address, locations, phone, fax, email and descriptions are consistent all over the web. A local SEO effort exposes your domain and a rendition of the content to several carefully selected directories like Google Places, Yahoo, White pages.com, Yelp, Tom Tom, and Merchant Circle, among others.
Why Do I Need Local Search?
Search engines want to provide users with the most personal results possible, which is why it’ll lead users to you if you have successfully implemented a local search campaign. If your business, products or services have been optimized for a local search, then Google will lead people straight to you. Local search engine optimization is an important off-page SEO marketing technique that, when done properly, crafts a consistent online presence—locally.
Working with Unravel
Unravel will create the right local SEO strategy for your site, implement and maintain the effort, and report on the efficacy of each directory submission. Our job is to make sure that your prospective customers find you, so we do that the best way we know how–by making your presence known locally.