People are increasingly active on social media platforms for various reasons — some log into their social media accounts to pass time while others do so to stay in touch with friends, family, and even the news. It helps that social media provides an avenue for people to share great content, ranging from viral memes to refreshing videos. So, businesses in Kansas City should consider video production to maximize brand exposure.
Kansas City production companies visualize and create videos to inform and educate people in a visual way. And when people find your videos useful or entertaining, they feel more inclined to share it. As a result, your brand gains more exposure and people are more inclined to pay attention to what you bring to the table.
This is how Unravel Digital Marketing reaches out to your audience through substantial, high-quality videos.
Incorporate Video Marketing Into Your Overall Strategy
When people say digital marketing, they often mean SEO services that increase organic traffic, or social media management that encourages closer customer engagement. But you can take your digital marketing strategy one step further by incorporating video production to visually introduce your products and services.
We help Kansas City businesses gain more traction in the digital world through this video making process:
1. Define your purpose.
When you come to us for Kansas City video production, expect us to get to know your brand first. Instead of going around shooting random objects and creating a video collage, we make an effort to understand what your brand wants and needs. We define the purpose of your video — whether it is to introduce a new product or increase website traffic or be more animated on Facebook.
2. Prepare a script.
After defining the purpose of your video, we brainstorm to determine a creative premise. Our team works closely with you to define the mood we want to set, the shots we need to take, the lines we need to say, and, of course, the length of the video. This way, we work efficiently within your given time frame.
3. Film the video.
We get started with filming once we iron out all the details of your new video and you give us the green light. After filming, our production team heads straight to the post-production room to edit the video and make sure it is exactly how you envision it. Our team makes it a point to stay consistent with your brand identity and tone.
4. Launch on the right platforms.
When your video is ready, we launch it on your website, on one of your social media profiles, or on any other platform you wish to post it. Our work doesn’t end here, though. We make sure that our video contributes to the overall digital marketing strategy of your Kansas City business. To do this: we track the video’s performance and, if you opt for a video package from us, apply what works to future ones.
Why stick to written content when you can grab the attention of your target market through visual content?
Add videos for a more vibrant and engaging digital marketing strategy that wins over your target audience. Your videos can feature company overviews, new products or services, testimonials, interviews, and how-to guides. Regardless of which video you need, get creative with the help of our Kansas City video production team.
Increase Engagement and Build Trust Through Videos
Unravel Digital Marketing understands the importance of video production in your overall digital marketing strategy. Our team increases your customer engagement and builds the trust of your target audience through high-quality videos that echo your brand identity and support your marketing goals.
Get in touch with us today for video production services in Kansas City.